Client Name: Factum Immobilien AG

Client Website: factum-ag.de

Client Industry: Real Estate

Timeframe: 9 Days

Short Description

Factum Immobilien AG transitioned from inconsistent, expensive lead generation via ads and manual cold calling agencies to a predictable and scalable AI-powered lead engine. We developed a LinkedIn-based Lead Generation System enriched with contact details and deep persona data. We connected it to an AI Phone Calling System that pre-books appointments with their local advisors. Within 9 days, a fully functioning outbound sales machine was live, driving 3+ daily qualified meetings and delivering tangible ROI.

Challenge

Unscalable lead generation with low conversion rates.

Factum Immobilien struggled with inconsistent lead flow and low-quality leads (especially from Meta ads), high CPLs, and ineffective cold calling via purchased lists. Their sales funnel relied heavily on inbound referrals and scattered SEO efforts, which made it unpredictable and hard to scale. The cost and time needed for internal outreach exceeded results.

Solution

A fully automated outbound system combining enriched LinkedIn leads with AI voice calls.

We built a scraping-based system to extract hyper-relevant leads from LinkedIn, enriched with over 20 data sources for accurate contact and personal information, completely GDPR-compliant. These personalized profiles fed into an AI Phone Caller System, which scheduled calls with local advisors via Google Calendar integration. The script used was context-aware, referencing the lead’s profession or interests to drive conversion.

Results

A consistent stream of daily qualified appointments with near-zero internal effort.

Factum replaced unreliable ad and cold call funnels with a robust outbound system generating 3+ booked calls daily (this could be more, but is currently capped due to operative overload), each from fully qualified, context-aware leads. The system handled the enrichment and outreach end-to-end, freeing up the internal sales team to focus solely on setting and closing. Conversion rates increased, cold-calling costs dropped massively, and Factum added a reliable, evergreen revenue pipeline.